SEP provides an integrated approach that utilizes the tools and talent that ensure achieving sales effectiveness and service quality growth and profit.

At Snowden, we're dedicated to helping our clients develop world-class sales capabilities. We have the most sophisticated and comprehensive service line in our business and a strong history of impressive results. Find out how we can help you drive revenue and profit.

We offer an unconditional service guarantee that you will be delighted with our results or you don’t pay. No hassle. No conditions. And no matter what your sales challenge, Snowden can help you to develop and implement a custom designed solution that fits your goals and addresses your issues.

At Snowden, we have the most sophisticated and comprehensive service line in our business and a strong history of impressive results. Our capabilities include:

Recruiting

Looking for high performing sales executives? Snowden Associates recruits all Leadership positions in the Sales chain.

Employee Selection Systems

Snowden designs and implements cutting-edge recruiting and selection systems. We can build and install a competency-based process that eliminates the interview as the primary selection tool. And we can actually simulate the targeted job so that you can try before you buy in critical hiring situations. The results are impressive: hit rates for outstanding hires improve substantially.

Sales System Audits

Our extensive sales audit process utilizes a variety of proprietary tools, focus groups, benchmarking, best practices, systems analysis, and customer research to identify sales strengths and weaknesses. Audits always include a success map for the future.

Strategic Sales Planning

Often sales audits uncover a flawed sales plan. Snowden Associates can help assist company leadership in building a more effective plan.

Sales System Redesign

At Snowden Associates, we believe that systems drive behavior. We can redesignthe sales system to drive new behaviors and improve performance.

Prospecting and Lead Development

Lead development is a critical issue in many companies, especially when the company does not have the expertise or time to develop quality leads in –house. Snowden Associates can provide prospecting and lead development or help build in-house capacity. Sales Forecasting Systems Revenue forecasting is critical to growth and budgeting decisions, yet forecasting is frequently poor in both small and large companies. Snowden Associates can help clients build a dramatically improved forecasting system that will predict revenue plus or minus 15%.

Building Brand Strength through Sales and Service

Many companies are unaware that they can improve brand strength and competitive positioning through sales and service integration. Our expert consultants have extensive experience in this growing field and can help companies navigate the waters.

New Sales Channel Development

Many companies are searching for new ways to develop new markets while many existing channels are poorly utilized. For example, companies that market through distributor channels frequently do not know how to support those channels. Snowden Associates has a variety of ways of developing and improving channel selling.

Custom Sales Training (novice through advanced)

Snowden Associates is philosophically opposed to generic sales training, as the results are almost always disappointing. Instead, we believe in actually simulating the sales environment of our client’s marketplace through customized sales training. It is one of the reasons we get rave reviews and how we build substantial improvements in sales effectiveness.

Sales Leadership Development

Many senior sales leaders and sales managers have never had an opportunity to develop sales leadership skills. At Snowden Associates, we believe that a top down development approach gets better results than a bottom up approach. RavenHouse helps improve the skills and credibility of the company’s sales leadership.

Sales Management Training

Many sales managers are promoted to management because they are good sales executives, yet they are often deficient both strategically and tactically.

Our custom designed development experiences are targeted to improve the on-the-ground ability of sales managers. It covers topics like: how to hire/fire, diagnose sales performance problems, develop territory strategies, run effective sales meetings, coach account executives in the field, develop team selling capability, forecasting, annual sales planning, and distance management.

New product launches

Launches frequently fail. Snowden Associates helps clients to increase the odds of a successful launch.

New market development

As more and more companies expand their global reach, the challenges of market development increase. Snowden Associates can help to identify the market challenges, partnering with clients to develop an effective strategy for developing the new markets – no matter where they may be in the world.

Sales compensation design

Many sales organizations under-perform because their compensation plan supports limited rather than exceptional performance. Snowden Associates can develop a variety of options to help companies build compensation plans that drive improved performance.

Field coaching for managers and account executives

Live coaching in the field is a highly effective way of improving performance short-term. Snowden Associates consultants have extensive experience in field coaching methodology for managers and account executives.

Performance management system design for sales professionals

Many companies have appraisal systems rather than effective performance management systems. The result: revenue and profit under-performance. Snowden Associates can custom-design a turnkey system and teach managers to drive performance to new levels.

Sales organization benchmarking

Snowden Associates has developed proven protocols and strategies to improve strategic sales planning and leverage best practices into substantial revenue gains.

Team selling

Many companies are moving from individual contributor selling to team based selling. As high ticket sales become more complex, more companies will move to the team-selling platform. Snowden Associates can offer advice and assistance in every aspect of designing and deploying a team based platform.

CRM and sales force automation

Whatever your needs are for information and customer management, we can install the right system and teach your people how to use it effectively.

Sales and service integration

Few companies have a seamless integration, resulting in customer dissatisfaction and defection. Snowden Associates helps clients solve the serious problems resulting from poor sales and service integration.

Career pathing for sales professionals

Top performing sales professionals often leave to join the competition because their job is a dead-end.

We can develop a career pathing system that will result in improved performance and retention of the sales organization’s top talent. Often this involves creating a sales professional certification process for level 1, level 2, and level 3 account executives.

Transitioning for non-performing sales professionals

Most companies have trouble transitioning non-performing sales professionals – especially senior account executives and sales managers.

Using our strategic alliances, Snowden Associates designs systems to effectively transition non-performers out of the organization.

Test Drive

At Snowden Associates, we understand that buying an intangible to help drive your business performance has always been risky. Not anymore.

Experience the difference of working with Snowden Associates firsthand with the Snowden Associates Test Drive – it's free and there is absolutely no obligation.

During the Test Drive, we’ll show you our way of impacting your business performance and how it’s relevant to your company's issues. You’ll get what you need to make an informed business decision before you make a commitment to buy.

SALES EFFECTIVENESS PRACTICE COMMITTMENT